Build a brand people remember. Start free, in your browser.
Name it, colour it, set the type, make the wordmark and export a one-page brand guide — then get matched with vetted pros when you’re ready to go further.
Nine tools. One coherent brand.
Everything saves to your browser and feeds the Studio.
Business name generator
Brandable names from your keywords, scored for length and memorability, with one-click domain and trademark checks.
Palette builder
Five-colour palettes from colour theory, locked swatches and WCAG contrast results for every text pairing.
Font pairing
Curated, free Google Font pairs previewed live with your own headline and body copy.
Wordmark maker
Typographic logos with symbols, spacing and colour control. Export crisp SVG and PNG.
Slogan generator
Taglines by tone — bold, warm, premium, playful or technical — built around your promise.
Brand archetype quiz
Twelve questions reveal your brand personality and the voice, colours and words that fit it.
Brand audit
Score your brand across 8 pillars in three minutes and get a prioritised fix list.
Brand guide builder
Turn your choices into a printable one-page brand guide you can save as PDF and share.
Trademark search launcher
Search a name across official trademark offices and domain registries from one screen.
From blank page to brand guide in five steps
Position
Who it’s for, the problem, and why you win. One sentence.
Name
Shortlist, say it aloud, search trademarks and domains.
Look
Palette, type pair and a wordmark that works at 16px.
Voice
Archetype, tagline and three words you’ll always sound like.
Document
Export a one-page guide so every touchpoint stays consistent.
Write your brand promise in 8 words or fewer.
A new exercise every day. Do it in five minutes, keep the answer in your brand doc.
Need a pro? Get up to 3 vetted brand studios in 48 hours.
Logo and identity, naming, brand strategy, packaging, websites and rebrands. Tell us your budget and we only introduce people who fit it. No obligation, no spam, no marketplace bidding wars.
- Hand-reviewed brief, human introductions
- Budgets from $500 to $100k+
- Independent studios and senior freelancers worldwide
Learn branding from first principles
How to build a brand from scratch
The 10-step system used by studios, condensed for founders.
NamingHow to name a business
Name types, filters, the say-it-out-loud test and legal checks.
PricingHow much does a logo cost?
Real price ranges by provider type, and what you get at each tier.
Legal basicsHow to trademark a brand name
Searches, classes, filing routes in the US, Canada, EU and UK.
ColourBrand colour psychology
What colours signal, what the research actually supports, and how to choose.
StrategyWhen (and when not) to rebrand
Seven legitimate triggers, five bad reasons, and a rollout plan.
Branding, explained in minutes
What is branding? 4-minute crash course
The Futur
10,000 years of branding in 6 minutes
Big Think · Debbie Millman
The logo design process, start to finish
Mohamed Achraf
This month’s brief: Coffee roaster rebrand
Design a wordmark and palette for the monthly brief. Community vote plus judges pick winners. Cash prizes, a featured case study and introductions to studios that hire.
Enter the contestCloses
What the industry is talking about
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Questions, answered
Is Brand.Studio really free?
Yes. Every tool and guide is free without an account. The site is funded by advertising, sponsorships and optional donations.
Do I own what I create?
Yes. Names, palettes, wordmarks and guides you create are yours. Always run a trademark search before using a name or mark commercially — our search launcher makes that quick.
How does Get Matched work?
You send a 60-second brief. We review it and introduce up to three independent studios or freelancers that fit your budget and timeline. Free for you, no obligation to hire.
Are my tool inputs stored?
No. Tools run in your browser. Favourites are saved in your own browser storage. Only forms you choose to submit are sent to us.
I run a studio. Can I get listed?
Yes — apply on the partner page. We accept studios with a real portfolio and verifiable client work.
Keep the studio free
Donations fund hosting, new tools, contest prizes and paying designers and writers.
Support Brand.Studio →Reach founders at the naming stage
Sponsor a tool, a guide or the monthly contest. Audiences are early-stage and buying.
Advertise →Designers & writers wanted
Join the talent pool for paid briefs, guide writing and contest judging.
Talent & careers →