Guides
Practical branding guides
Clear, researched and free. Written to help you decide — then do.
Playbook
How to build a brand from scratch
The 10-step system studios use, condensed for founders.
12 min NamingHow to name a business
Name types, generation methods, filters and legal checks.
11 min PricingHow much does a logo cost?
Price ranges from $0 to $250k+, and what you get at each level.
10 min Legal basicsHow to trademark a brand name
Searches, classes, fees and filing in the US, Canada, EU and UK.
13 min ColourBrand colour psychology
What the evidence says, and a method for choosing.
10 min StrategyWhen to rebrand — and when not to
Seven triggers, five bad reasons, one rollout plan.
9 min TemplateThe one-page brand strategy template
Ten questions, with a worked example.
9 min HiringHow to choose a branding agency
Briefs, shortlists, 12 questions and red flags.
10 min IdentityThe 12 elements of a brand identity
Everything beyond the logo, by stage.
8 min Personal brandHow to build a personal brand
Lane, promise, story, platforms and consistency.
8 min ReferenceBranding glossary
45 terms explained in plain English.
Reference TemplatesFree branding templates
Launch checklist, positioning, voice chart, brief, boilerplate.
Templates