Tool · Diagnosis
Free brand audit
24 yes-or-no questions across the eight pillars every strong brand gets right. Your score updates as you go; your fix list appears at the end.
Your result
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How to read your score
| Score | What it means | Next step |
|---|---|---|
| 80–100 | Strong, consistent brand. Gains now come from distinctiveness and reach. | Invest in signature assets and brand campaigns. |
| 55–79 | Solid foundations with visible gaps — usually consistency or documentation. | Write a brand guide; fix your weakest two pillars. |
| 30–54 | Emerging brand. Customers may like you but can’t describe you. | Clarify positioning before spending on design. |
| 0–29 | Brand at risk: legal, naming or positioning issues could be costly. | Start with trademarks and a positioning sentence. |
Why these eight pillars?
They mirror how professional studios run discovery: strategy first (positioning, name), expression second (visual identity, voice), delivery third (website, consistency, experience) and finally measurement. Fixing expression before strategy is the most common — and most expensive — branding mistake.
Want help with the gaps? Get matched with a brand strategist or start with the brand strategy template.