Your brand kit, in one place
Every tool on Brand.Studio saves into this kit. Work through the eight steps in any order — your progress stays in this browser, and you can export it any time.
Quick start
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How to use the Studio
A brand is a set of decisions made once and repeated everywhere. The Studio breaks those decisions into eight small, finishable steps so you never stare at a blank page.
- Name. Generate options, shortlist five, say each one aloud, and run a trademark and domain check before you get attached.
- Palette. Build a five-colour system — primary, secondary, accent, light and dark — and confirm your text pairings pass contrast checks.
- Fonts. Choose one headline face and one body face. Two fonts are almost always enough.
- Tagline. Pick a promise you can keep. Short beats clever.
- Archetype. Take the twelve-question quiz to define personality and voice.
- Wordmark. Set your name in your headline font, add a simple symbol if it earns its place, and export SVG and PNG.
- Audit. Score your brand across eight pillars to see what to fix first.
- Guide. Turn everything into a one-page brand guide and share it with anyone who touches your brand.
When DIY stops being enough
The Studio gets you to a coherent, defensible starting point. Once you have customers, investors or retail buyers looking closely, a professional identity system — custom lettering, a symbol designed from scratch, packaging, motion and a full guideline — pays for itself. When you’re there, get matched with vetted studios that fit your budget.