Good branding shouldn’t be a luxury
Brand.Studio exists so any founder can make clear, consistent brand decisions — for free — and know when it’s time to hire a professional.
What we do
We build free tools that run entirely in your browser: a business name generator, palette builder with accessibility checks, font pairing, a wordmark maker, slogan generator, archetype quiz, brand audit, brand guide builder and a trademark search launcher.
We publish practical guides that explain how branding actually works — how to name a company, what a logo really costs, how trademarks work, when to rebrand — written to be useful, not to sell.
And when you need more than DIY, we introduce you to independent studios and senior freelancers that fit your budget, through our free Get Matched service.
How we make money
So you can judge our independence, here is exactly how the site is funded:
- Display advertising through Google AdSense, labelled as advertising.
- Partner fees from studios that receive introductions or listings. Partners never pay for editorial coverage.
- Sponsorships of tools, guides, the newsletter and the contest — always labelled.
- Donations from supporters.
Our principles
- Private by default. Tools never upload your work.
- No dark patterns. No forced sign-ups, no fake scarcity.
- Evidence over hype. We say when research is thin.
- Original work only. We respect designers’ copyright and brand owners’ trademarks.
- Correct quickly. Spot an error? Tell us.
Who runs it
Brand.Studio is an independent property of Webworks Media, a small studio that builds and operates useful websites. It is not affiliated with any company named “BrandStudio”. See our trademark disclosure.