Tool · Voice
Slogan & tagline generator
Tell us your benefit, your audience and the action you help them take. Get taglines in the tone that fits your brand — then make them yours.
Slogan vs tagline vs positioning
People use these interchangeably, but they do different jobs. Your positioning statement is internal: who you serve, what you do and why you’re different. Your tagline is the public, long-lived line that sits with your logo. A slogan is usually campaign-specific and changes more often.
Five tests for a great tagline
- Is it true? Never promise what the product can’t deliver.
- Is it short? Under seven words is a good target.
- Is it yours? If a competitor could use it unchanged, it’s too generic.
- Does it sound like you? Match the voice from your archetype.
- Is it clear? Clever is good. Confusing is fatal.
Generated lines are starting points built from templates. Edit them, combine them, and search any line you plan to use as a mark — short taglines can be registered trademarks too.