Templates
Free branding templates
Copy, paste and fill in. Each template is the short, practical version studios use internally.
Template 01
The 27-point brand launch checklist
Strategy
- One-sentence positioning
- Top 3 competitors and how you differ
- A brand promise you can keep
- Primary audience in one paragraph
Name & legal
- Passes the phone test
- No negative meanings in key languages
- Trademark search in your markets
- Domain secured
- Social handles reserved
- Business registration / DBA matches
Visual identity
- Logo: full colour, one colour, reversed
- Square icon / favicon
- SVG + PNG masters stored safely
- Five-colour palette with HEX, RGB, CMYK
- Text colours pass WCAG AA
- Font pair with licences confirmed
Voice
- Tagline
- Three voice words: “this, not that”
- 25 / 50 / 100-word boilerplates
- Words you always / never use
Touchpoints
- Website hero explains you in 5 seconds
- Email signature and templates
- Social images and bios aligned
- Card, invoice and proposal templates
Governance
- One-page brand guide shared
- A named brand owner
- Quarterly brand review booked
Template 02
Positioning statement
For [target customer] who [need or problem], [Brand] is the [category] that [key benefit]. Unlike [main alternative], we [primary difference], because [reason to believe].
Template 03
Voice chart
| We are… | But not… | Sounds like |
|---|---|---|
| Confident | Arrogant | “Here’s what works.” |
| Warm | Gushing | “Glad you’re here.” |
| Clear | Simplistic | “In short: …” |
Replace with your three words from the archetype quiz.
Template 04
Brand creative brief
- Background: who we are, what’s changed
- Objective: what this project must achieve
- Audience: who we must win
- Insight: the truth about them we can use
- Single-minded message: one thing to remember
- Mandatories: must-haves and no-gos
- Deliverables & formats
- Budget, timeline, decision-maker
- How we’ll measure success
Template 05
Company boilerplate
25 words: [Brand] helps [audience] [achieve outcome] with [product/service]. Founded in [year], [Brand] is based in [city].
50 words: add your differentiator, one proof point (customers, awards, results) and your mission.
100 words: add the founding story in one sentence, key products, where you operate and a link.